Years ago, if you asked what is media monitoring, you’d be. By targeting the influx of raw data and narrowing down what you monitor, data can be easily transformed into bespoke reports. All-in-one PR and media monitoring software solution. The post New York Governor Declares Plans For Social Media Surveillance appeared first on State of the Union. Repustate. This PPT template is a great starting point to convey your messages and build a good collaboration. Tweetdeck is absolutely free. Monitor your content and brand name, and always let people know you appreciate their support. Request Demo. A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Read more about our software on the product page. Here are some of the top news monitoring tools for media monitoring. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more. 10 Geopolitical monitoring Geopolitical monitoring is linked with challenges and changes on the international scene concerning political, social, economic and humanitarian risks. Monika Djerf-Pierre, Karen Ross, Maria Edström . It’s the ultimate solution for PR agencies, with the added bonus of exporting cool-looking PDF reports. With a global news database of 33,000 sources and customizable alerting and visualization capabilities, Dow Jones’ media monitoring and intelligence solutions keep you on top of breaking. The Global Market is anticipated to grow to exhibit a Compound Annual Growth Rate (CAGR) of 15. Choose keywords, phrases or hashtags that are associated with your monitoring goals. Talkwalker Media Monitoring. At Mailjet, we use media monitoring to gather product feedback, collect customer support queries via social media, and to identify opportunities to educate on email strategy and best. It helps you monitor devices connected to your network to ensure they’re up and running at all times. Mostly it’s based on scanning specific keywords related to your company (or your competitors). For brands to use social media monitoring effectively, they must have processes. Talkwalker’s top comprehensive features are trusted by brands like Adidas and Duracell. Optimizing Social Media Key People Involved In Monitoring And Engaging On Social Media Platforms. For law enforcement officers and federal agencies, social media monitoring is used both in the course of criminal investigations and as a general dragnet, raising concerns about abuse and overreach. Social media monitoring is the process of actively tracking and analyzing social media channels to gain insights into the conversations and sentiments surrounding a brand, product, or industry. Because brand monitoring doesn't just stop there - it provides a way to turn unlinked brand mentions into valuable backlinks. 10. Market research. 250-363-6818. $0. The all-in-one solution that works wherever you are, either on your desktop or while you’re. Meltwater offers comprehensive media monitoring and analysis across online news, social media, print, broadcast, and podcasts, capturing more content and conversations than anyone else in the industry. CISION. What is media monitoring? Media monitoring — the process of reading, watching and listening to the news, then identifying and analyzing content that contains specific keywords or topics relevant to you — is an important component in any comprehensive PR strategy. Producing a media monitoring report can help you sort the wheat from the chaff. Media monitoring memiliki banyak manfaat bagi perusahaan. This is the top goal of social media monitoring. Media Monitors is the nation’s leading local monitoring company, serving the media and advertising industries with near real-time intelligence on broadcast TV, cable, radio, print and digital. Essentially, you "listen" to the social media noise and find conversations relevant to your business goals. Global or local, free or paywall, our powerful media tracking tools crawl millions of websites – from online newspapers to blogs and forums – to find your coverage. Brandwatch offers a range of products that offer real-time insights about your industry, your brand, and your marketing, as well as reporting capabilities and system connections that scale with your initiatives. Brand24 is a comprehensive tool that gathers in real-time publicly available mentions on social media. 7. (Most social media platforms offer built-in analytics, but you can also use third-party tools for. 4. The rapid development of technology and the wider access to information, through the internet, has increased the importance of media monitoring but luckily media monitoring. Top. Media monitoring as part of a crisis management plan. Media monitoring system ppt powerpoint presentation file mockup cpb. 1. Connect and capitalise. Pricing: 14-day free trial; paid plans start at $79 per month. This social media management tool allows users to post content, engage with their community, and…. Media monitoring – tips & best practices . Media report is customizable, and while creating it, you have 100% control over what’s in it. For example, if I’m monitoring the keyword “media monitoring,” then blog posts, social media posts, and more from Mention will show up. Leverage customizable reporting to share crucial KPIs with clients and sentiment analysis to help your clients understand the context of coverage. Mention is a media monitoring solution that helps agencies to monitor over 1 billion sources across the web daily. Media Briefings. 1. The tool also offers extended features for market research purposes. Media monitoring is the process of tracking, analyzing, and reporting on the coverage and sentiment of your brand, products, competitors, and industry across different media channels. Proud to be delivering what matters to. Media monitoring, information scanning and Intelligence for Human Rights NGOs. With its brand monitoring, you can get access to mentions across 10 social. 00. reports. Unlimited keywords. ZoomSphere. Regular posting, generating engagement, social monitoring and responding are all important aspects of an effective social media. A good media monitoring service will help you track the following: Volume of mentions. g. Contracts for these services range from a few hundred dollars to. Easily search for journalists, monitor news, and build reports. Die TheOneSpy-app maak dit maklik vir u om u tieners oral en op sosiale media veilig en veilig te beskerm. Social listening is the act of tracking brand mentions, reviews, and relevant conversations online. 8. These guys can be used to track all kinds of different phone activities including social media, text and calls, location, and email. It provides sentiment analysis. Readly has content available in 17 different languages and is In collaboration with around 1,200 publishers worldwide. Seorang pakar media, William J. During a 24-hr period, the free tool retrieved 4 results for Oryx and Crake while Brand24 retrieved 14. We’ve realized greater productivity with our media relations, and can get in front of a broader media audience. Meltwater offers comprehensive media monitoring and analysis across online news, social media, print, broadcast, and podcasts, capturing more content and conversations than anyone else in the industry. Collected and monitored daily information in newspapers and internet for crisis communication and brand reputation of our different clients. Campaign & Brand Evaluation. Learn more 4. Deliver a credible and compelling presentation by deploying this Social Media Monitoring Powerpoint Ppt Template Bundles. Berikut adalah beberapa manfaat media monitoring yang. Sosiale media monitering en luister. 342 reviews. Media monitoring will help you spot the opportunities ahead of you, keep track of your competition, and build a loyal community around your brand. In the left-hand menu, click the + icon next to Mentions to create a new alert. Social media monitoring platforms offer fantastic new. for 1 user. (Most social media platforms offer built-in analytics, but you can also use third-party tools for a more comprehensive analysis… like, ahem, Hootsuite Insights . 7. Media Monitoring found in: Media Monitoring Ppt PowerPoint Presentation Inspiration Example Cpb, List Of Solutions For Social Media Monitoring Ppt Design, Social Media Marketing Monitoring Ppt PowerPoint Presentation Styles Styles. Media API. Social media monitoring software helps you find conversations your customers, promoters, and readers have anywhere. 855-306-2626. And the monitoring to identify “narratives” that may lead to violence is broad enough. , on a Standard Form 50) for their position of record. Monitoring online speech — like other forms of surveillance — will lead to self-censorship of those applying for visas. Save to My Lists. Mention is a media monitoring solution that helps agencies to monitor over 1 billion sources across the web daily. The GMMP 1995, 2000, 2005, 2010 and 2015 teams who . You can use what you discover to measure your brand’s popularity, audience. It is based on analyzing a diverse range of media platforms in order to identify trends that can be used for a variety of reasons such as political, commercial and scientific purposes. Saturday, 25 Nov 2023. Social Media Monitoring: Monitor social media channels for mentions, comments, and direct messages. Social listening is the act of tracking brand mentions, reviews, and relevant conversations online. Most notably, a good monitoring program allows a company to more effectively manage its reputation, one of the greatest assets of any business. Schedule. Some commentators and politicians have also, however, proposed monitoring social media to detect threats of. 4% during the forecast period. . Media monitoring involves actively tracking the news, social media conversations, and other public conversations about your political campaign or candidates. VeeTrack’s Media Tracking and Monitoring empower your brand communication and Public Relation efforts. The second is to start working with them to promote your brand. Alerti is a software that helps you preserve your online reputation: – Identify the conversation of the customers about your business and competitors. 8th Easiest To Use in Social Media Listening Tools software. government. Slide 1 of 7. Media monitoring for crisis situations – and how monitoring can transform the 3 critical stages of a PR crisis. The platform can also detect trending hashtags that relate to your brand. Media monitoring is the process of collecting, analyzing, and reporting on the mentions of your organization, brand, products, or competitors across different media channels. com. This data alone can be an integral part of any government communications plan, but there are other ways these departments can leverage media. Media monitoring is the process by which a company keeps track of its media coverage. Tinker with the app and turn your mentions. Automated software that filters big data can help you analyse and quickly adapt. Brand Mentions. You will save hours on top of hours by getting the most relevant information you need. The sincere efforts by the PR Newswire team play a key and positive role in. We like to keep you happy and to make sure our media. Leverage your professional network, and get hired. Mostly it’s based on scanning specific keywords related to your company (or your competitors). Media monitoring tools for print coverage. But unfortunately, they also won’t retrieve most results. See moreMedia monitoring refers to tracking, analyzing and measuring various media channels. Quite a few of these tools are available for free. What G2 Users Think. Media monitoring will do that. Its monitoring features enable you to track your brand mentions, monitor keywords, and stay updated on customer feedback in real-time. Media Director jobs. CyberAlert is a software that provides: news monitoring, press clipping, TV broadcast news monitoring, and monitoring of consumer generated media (consumer discussion / word-of-mouth tracking). Social media monitoring is an effective. So you can track brand mentions, and detect when/how people are discussing you. Talkwalker. Media monitoring is a powerful tactic to leverage in today’s digital world. Marketing measurement that really matters. Editor Sarah Macharia . 2024. The data collected by a brand monitoring tool can have a positive effect on your business. Digimind Social. 6 out of 5. Media Monitoring within Election Observation Missions: a n Overview 19 3. Mention is a social media mention monitoring tool that tracks social media conversation across the web, blogs and social networks. ‘Source monitoring’ is when the media monitors attend a newsworthy event, such as a political rally or a press conference, in order to see how media coverage compares with their own perceptions. Platforms supported: Twitter, Facebook, Google+, blogs, forums, and more. It allows users to identify trends and your audience’s relationship with the brand. Read our full Site24x7 review. What it is and why it’s important. Social media monitoring algorithms are unreliable — and could be discriminatory. Cision Media Relationship Management is the most trusted media and influencer outreach solution that helps you build more powerful relationships while securing expanded quality coverage. CARMA offers media monitoring services to support you whatever your requirements. In my opinion, it’s one of the most powerful social media monitoring tools that you can access for free. Social media monitoring is typically done for the short-term with the intention of providing an immediate response. This includes keyword searches related to your industry and specific brand, hashtag searches, comments, likes, dislikes, and more. Official Duty Station. It also needs the right processes to ensure these insights are analyzed and acted on quickly when required. Media monitoring - Everything you need in one place. The government’s increased monitoring of social media raises concerns for civil rights and civil liberties. Media Monitoring Analyst in California: $70,765. Witness the sheer power of AI-backed insights by requesting a demo of our media monitoring software. Media monitoring encompasses the processes, techniques, and tools you can use to monitor what is being said about your brand, industry, competitors, and topics of interest to your business. During a 24-hr period, the free tool retrieved 4 results for Oryx and Crake while Brand24 retrieved 14. It allows professionals to review and analyze media coverage and. There is a flood of information online today, and social media monitoring helps identify which tweet, status update, blog post, forum, LinkedIn. A comprehensive media monitoring tool can trawl for any content relevant to you, your. The continued monitoring and assessment of all media types, both regionally and internationally on. 1 Tasks of the Media Analyst 19 3. Media monitoring for enterprises. Media monitoring software is a type of program that allows users to track, analyze, and report on different types of media content. Social media monitoring tools were once big business for developers marketing to local police departments. media monitoring at the universal level (Tier I) for all students. As media monitoring experts, Onclusive brings together the most powerful PR analytics and monitoring solution in the world. The best credit monitoring services offer triple-bureau protection, meaning they monitor all three of the major credit bureaus —Experian, Equifax and TransUnion. Step 4: Gather data. Today’s top 3,000+ Media Monitoring jobs in United States. Brand24 employs an AI algorithm that crawls through social media platforms to find mentions of a. Here is a roundup of our top favorite free social media monitoring websites. That’s a 350% difference. Some organizations that use CISION include LinkedIn, 3M and PBS. Custom media monitoring, briefs, and analysis… done for you. Today, we have more than 200 satisfied clients in different countries like The UK, UAE, KSA, Qatar, Kuwait, Oman, and Bahrain, among others, who use our media monitoring services to fulfill their media intelligence. 20 queries. The tool provides over 150 different metrics related to all the major social networks. With the right social listening tools, you can listen in when people talk about your brand or product on social media, blogs, forums, review websites, videos, and more. Burrelles offers a full range of human-verified media monitoring, a full-service option that ensures every piece of content you receive adheres fully to your stated needs. Propel was the first PR software platform. It’s a very simple way to see what people are saying about your brand or industry, especially considering you’ll be able to track keywords, competitors and even specific. Now it’s a modern and technologically advanced practice. Brand24. With a solid media monitoring tool, you can say goodbye to vanity metrics and actually measure what you should be to see benefits and growth. It can help you. Brand24 is a tool that generates media monitoring reports about your brand, products, or campaigns. Traditionally, the purpose of governmental media monitoring and analysis is to analyze who is saying what, where, and which key messages have the most influence on public opinion. Companies Doing Media Monitoring right, globally. Publish. Brandwatch Consumer Intelligence. The average lifespan of a trend is shrinking fast, leaving room for more trends than ever before. As media monitoring experts, Onclusive brings together the most powerful PR analytics and monitoring solution in the world. Once the preserve of the world’s foremost intelligence agencies, this form of mass surveillance. Why you should move to Streem: Built. Media Monitoring Africa (MMA) was established in 1993 in Johannesburg, South Africa and, since then, has evolved from a pure monitoring-based project to an innovative organisation which implements successful media strategies for change. However, in this post, I want to make sure you won’t fall for that belief ever. Media monitoring is to understanding what is being said. Free monitoring services and. We talk about it a lot. Monitor online chatter to be of help to your visitors. Another one of the best social media analytics tools out there today is Hootsuite. Digivla) adalah perusahaan media monitoring terkemuka di Indonesia. Best social media management tool: quick menu. Media monitoring is a powerful tactic to leverage in today’s digital world. Media monitoring tidak hanya sebatas mampu menganalisa dan mengumpulkan data-data yang terjadi di media online tetapi juga tren terkini di media sosial (Perakakis et al. die beste en uiteindelike produk vir die ondernemings wat COVID-19 die uitdaging het en wat hul werknemer van die huis af moet laat werk. Media monitoring is the process of tracking, collecting, and analyzing mentions of brands, topics, or keywords across platforms. Step 2: Identify relevant keywords. In addition to this, its sentiment analysis platform also offers features like sentiment scoring, social. 250-686-7602. A good media monitoring service will help you track the following: Volume of mentions. However, the sheer breadth and depth of Site24x7’s offerings runs the danger of confusing novice users who only want to check their sites for availability. January 22, 2023 ・ 15 min read. Most notably, a good monitoring program allows a company to more effectively manage its reputation, one of the greatest assets of any business. $0. Measure. Everything we’ve learned over the past 15 years about media monitoring, from why you need it, to how it works, what to pay for it, and the golden rules to follow when building your solution. A lot of our users’ own content ends up in their alerts. Tap into our AI-powered deep social listening and monitoring tools to understand what is being said about your company, products and industry on digital channels worldwide. These channels can include traditional media (think newsprint, magazines, radio and television) and digital media (web-based applications—which is where most of us spend our time these days). User Satisfaction. Key Feature: Real-time audience insights and AI-enriched data from over 100 million social and online sources. More searches. social media monitoring tools. Media analysis is the next step on from media monitoring and it provides more thorough and useful insight. At Mailjet, we use media monitoring to gather product feedback, collect customer support queries via social media, and to identify opportunities to educate on email strategy and best practices. For example, media presence at voting and counting centres is critical to preventing electoral fraud, given that full. Spend time on what matters. Media Monitors is the nation’s leading local monitoring company, serving the media and advertising industries with near real-time intelligence on broadcast TV, cable, radio, print. Brand sentiment. With the spread of social media analytics, social networking platforms, digital service providers, marketers, and freelancers. and lets you easily edit and share clips. 00. Best in class media monitoring tool with real-time alerts. Companies can discover top influencers while finding potential leads and creating an opportunity for brand. Media Monitoring Manager, 04/2009 to 06/2010. 855-306-2626. Wherever there is the potential for reputational damage, it allows PR practitioners to flag threats and identify likely touch papers, then model the best way to put out resulting. We achieve this by combining the best AI technology with our global team of. Without a doubt, social media platforms feature the biggest net of connections, organic audience, and possible customer leads. NoLimit Dashboard fokus pada. Readly is a popular UK-based digital magazine subscription service that offers users unlimited access to over 7,000 UK and international magazine titles within an app. These days, when news spreads quicker than ever before, there’s no time to miss out on competitor announcements, industry. Inform your strategy and demonstrate the true impact of your PR efforts with curated media briefs and detailed coverage reports. It actually provides media tracking across print media, the web, social media, and even broadcast news monitoring. Although 35 out of the 86 studies used manual browser search tools to collect data from social media, this was time-consuming and only allowed for the analysis of small samples compared to social media application. Sprinklr Media Monitoring & Analysis leverages the world’s only unified customer experience management (Unified-CXM) platform to capture and analyze data from news, blogs, print, broadcast, radio, and 30. Before the event. 3. Sprout Social. They allow you to set up alerts and queries based on specific keywords or phrases that are. Media monitoring tools for print coverage. Save to My Lists. Round the clock, global online media monitoring. Some of the most common responses tend to stress the impact of digital. Our sophisticated name matching technology with advanced, customizable search filters optimizes the identification of risks that are relevant to you. Gather actionable insights from media coverage, top publications, influencers, and journalists Develop a data-driven strategy to effectively engage with the media and amplify your brand message. Agorapulse. Identify their weaknesses and devise innovative solutions for those gaps to solve your customers’ problems. If you’re looking for a PR tool that offers media monitoring on top of other features, prepare for a higher cost: Cision. Berikut ini adalah lima penyedia layanan media monitoring di Indonesia: Perusahaan teknologi asal Bandung ini menawarkan layanan media monitoring yang efektif khususnya untuk situs internet dan media sosial. Social Media Monitoring, or Social Listening, is the process of filtering through online messages using relevant keywords to find the posts and conversations that matter to your business and brand. About seven-in-ten parents ages 50 and older (71%) say parenting is harder today, versus 66% of 30- to 49-year-old parents and 60% of those ages 18 to 29. 63 billion in 2023 to USD 13. As more businesses turn to social media, marketers need to find monitoring tools to track and measure social media visibility and trends. 26. InformationAbout Us. Supporting over 9,000 clients – large and small – we have media monitoring solutions to meet all needs so you can be on top of the competition, make the most of trends and improve your business success every step of. Tracking media coverage has become an increasingly. Advanced account features include engage, publish, Slack integration, push. Brand24 is a tool that generates media monitoring reports about your brand, products, or campaigns. Executive News Briefings: Get a daily. Our market-leading, cloud-based media monitoring software captures and delivers news across broadcast, online, print and social with rich analytics, customisable reporting options, alerts and more. Media monitoring is the act of collecting and responding to what your customers are saying about you at an individual level and as a collective whole. User Satisfaction. Entry Level Price: $249. 3 min read. Social networks are searched for information that is relevant to one’s. Through news and social engagement it allows you to see how people really feel about your brand through. Monitoring is More Granular, While Listening Offers the Big Picture. Propel PRM. Media monitoring is the act of collecting and responding to what your customers are saying about you at an individual level and as a collective whole. The rise of social media use among school youth has compelled school districts to implement social media monitoring to prevent active shootings, bullying, harassment, victimization, and suicide in the community. Buzzlogix. NUVI provides real-time media monitoring across 4 million sources including social media. Digimind is a social media monitoring tool best suited for understanding brand reputation and less so for holistic social media tracking. Die belangrikste kenmerke daarvan sluit in 'n waarskuwingstelsel, monitering, luister en 'n publikasie-instrument. The best way to monitor online media would be by getting a helper tool that crawls the web, including social platforms. The basic spyware app can help keep track of the smartphone activities of your children. Who should be using media monitoring – and the surprising ways that 5 kinds of organizations can benefit from it. Brandwatch Consumer Intelligence. 16. Meltwater is another tool for monitoring news both online and offline. 90% over the forecast period. Parents cite a number of different reasons why they think parenting has grown more difficult over the years. Four industry-leading products. Get the G2 on the right Media Monitoring Software for you. Information that enables you to act quickly. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google Business, Pinterest, Tumblr, and YouTube. Leverage customizable reporting to share crucial KPIs with clients and sentiment analysis to help your clients understand the context of coverage. 11. Media Impact Analysis. This is a significant burden on schools that can detract from their educational mission. Media producers have a responsibility to the public for the messages they disseminate, and their participation in such an exercise by self-monitoring is a direct and effective way to reduce harmful gender-related messaging. It’s actually a part of the wider category of media monitoring. Step3: Stamps database is all about storing the content. Traditionally, this included newspapers, magazines, TV broadcasts, and radio, but it's now expanded to digital media sources: Social media networks. In a summer that's brought both peaceful and violent protests, Chicago is stepping up its monitoring of social media. 13 reviews. You might think media monitoring is primarily used in crisis communications: A TikTok trend is gaining popularity, and it involves your company’s product. 7. Paid tool. Combine your human-curated news tab with an automated news feed right in Fullintel Hub for relevant real-time results. Skills include: creating Boolean searches, monitoring your brand, and researching social media conversations. Social media monitoring, also known as social listening, is the process of learning about the interests and opinions of customers by pulling data from social media pages. 4. But going below the surface is possible with a media monitoring tool. Pro, $79/mo - Unlimited searches, 5 alerts and 5,000 mentions, 1 year of search data, up to 5 users, 50 exports, save up to 5 projects and 1,000 URLs, create up to 10 trending feeds, content analysis reports, domain comparison reports. Online – websites, blogs, online media sites. Take Lush, for instance, a million-dollar company founded in 1995,. It helps you stay on top of developments in the political landscape and better understand what people are thinking about your campaigns and policies. Monitoring all web and social media channels. The complete guide to media monitoring 2021 Edition hide. Stakeholder & Key Opinion Leaders. Also, it will help you analyze competitors and compare them. From Twitter and Facebook to YouTube and Instagram, you can set up customizable streams to track trending keywords and topics in real-time. (Image Source)Most Popular Social Media Software. Find the right influencers and build relationships with the only tool that unlocks the global media and influencer. Some brands may choose to only engage in social media monitoring to address customer posts and mentions as they come up, but this is a short term solution that limits. DHS’s social media monitoring pilot programs seem to have focused in large part on Muslims: at least two targeted Syrian refugees, one targeted both Syrian and Iraqi refugees, and the analytical tool used in at least two pilots was tailored to Arabic speakers. A helper tool can cover every area where your keywords and related phrases are mentioned. This is a very basic media monitoring metric, telling you how popular your selected keywords are across different platforms. The Crossword Solver finds answers to classic crosswords and cryptic crossword puzzles. Unfortunately we can’t provide you with a price as NUVI is customised to each individual client based on their specific monitoring needs. You can also use media monitoring to track your niche as a whole, your client’s competitors, or other topics of interest (like new tech your client is considering using). Guidelines for Media Monitoring: s ensitive Issues, benchmarks and Good Practices 25The Global Media Monitoring Tools Market was valued at USD 3. ZoomSphere. Unlimited users. Screenshot of Mention’s media monitoring platform which allows brand managers to instantly be notified of brand mentions across channels. Step6: Delivering to the client in the format. Download >. – Withdraw all useful information. In die geval, kom u in die situasie dat u tiener sulke programme gebruik wat nie op sy / haar tablet behoort te wees nie; jy kan die program verwyder, verwyder en weer installeerThe government’s increased monitoring of social media raises concerns for civil rights and civil liberties. Home » PR Fuel » Top 10 FREE Social Media Monitoring Sites . Brand24 is an AI-powered social media monitoring tool that tracks mentions across Instagram, Twitter, TikTok, Facebook, LinkedIn, Reddit, YouTube, Twitch, and Quora. You can request a demo of the two higher-tier plans or try a 30-day free trial of Hootsuite Professional or Team today. Step 1: Monitor social media channels for mentions of your brand, competitors, products, and keywords related to your business using Hootsuite Streams or . The Definition of Social Media Monitoring. A comprehensive media monitoring tool can trawl for any content relevant to you, your. Sprout Social is an intuitive platform that delivers. Tell me more. It collects data from web pages and platforms such as Facebook, Instagram, Twitter, Youtube, Tik Tok, and Twitch. Online news sites. But if creativity is the intriguing icing on the cake, social media metrics are the essential ingredients to bringing the final dish to life.